February 12, 2025

Elevating Visual Narratives

Seventy Seven is a bold, minimal garage portfolio showcasing projects with striking visuals. Ideal for designers and creators seeking a sleek, impactful presence.

View Projects

services

Art Direction, Brand Design

client

Affinity

year

3 – 4 Weeks

Design

Nsuku Maguvhe

Development

Villa Tholi

The Villa Tholi identity is a feminine, floral, and sophisticated emblem designed to reflect the essence of its founder, Rachel Tholi Mphephu. It captures her love for the finer things, her softness of character, and her cultivated aesthetic sensibility.

The logo does not shout. It whispers luxury.

The Challenge:

Create a unifying brand platform that inspires artists from all levels of expertise.

Rallying around Sound

After a series of stakeholder interviews, we knew there was a desire to do something bigger. Beyond talking about product features, we tapped into a universal, undeniable truth by centering our focus on the customer—and why Splice started out in the first place.

Whether you’re an industry legend or a first-time producer, sound is where it all starts. Our campaign celebrated sound as the catalyst for creation and encouraged artists to start with what moves them the most.

The Idea:

A campaign that serves as a celebration of sound—and positions Splice as the place to find yours.

The Impact:

By tapping into a universal truth, the campaign is built to grow with the company for the foreseeable future.

Tapping into the audiovisual

Of course, a campaign about sound required a thoughtful focus on the sonic side of the creative as well. From bespoke textural soundscapes to intricate samples, we ensured that this campaign wasn’t just a visual experience — but one that could resonate in an audiovisual way.

Our Roles

“

Teaming up with DreamsLab was like an extension of our creative family, guiding us in creating a campaign that captures the soul of Splice’s brand. Every facet—production, strategy, and design—was meticulously executed, strengthening our brand’s identity while influencing Splice’s internal strategy for upcoming endeavors